Creative Director
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ADVERTISING

Concepts, Art Direction, Photography & Design


The City of Prague approached us to communicate the need to keep the city clean of graffiti…But graffiti is a form of artistic expression. So, in order to communicate our message in a non confrontational way, we decided to present "Street Cleaning", a new art-form.

Recruitment campaign for The Czech Republic’s Women's Rugby League.

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Outdoor Campaign for Mavic.

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Print Campaign to communicate the multiple washes you get out of the new line of Sunlight Dishwashing Liquid accompanied by the line (Czech to English translation) "Over 200 Washes in Every Bottle".

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Campaign for Malta’s own favourite soft drink, Kinnie: We created a whole series of characters in situations that represent Kinnie’s unique flavour: Bitter & Sweet. The scenes all take place around typical Maltese situations and habits…from car accidents and constant construction, to typical beach scenes. The spots are signed off with the line: “Isn’t it Great When Bitter and Sweet Get Along?” This spot is meant to be the Pilot introducing the series of AV spots to come.

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Pepsi: Refresh Your World (Social Media Campaign, Czech Republic)

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The Slovak water brand Rajec, approached us to make a series of films which would stand out amongst all the water brands which claim to be the most pure. So we came up with the idea to have animals "direct" the spots themselves, thus leaving nature "untouched" by humans. We strapped specially designed (built exclusively by National Geographic DOP's for our project) GoPro cameras to animals and let them direct and shoot the films themsleves. Film Director: Simon Wagen (BBC Documentary Filmmaker) http://www.imdb.com/name/nm0905673/

The first spot in the series "Hawk" illustrates how nature makes the purest form of Rajec's own all-natural Cranberry Water.

In cooperation with the Czech Police and Intervention Center Against Domestic Violence, as well as many other active local organizations who joined in for support, we were briefed to inform women about their support for the fight against Domestic Violence as well as to offer immediate and accessible help to women who are in danger of this abuse. 

We decided to create very simple, yet impactful messages followed by a direct  helpline on targeted media to directly inform women how to get help. They were strategically placed around various supermarkets nationwide. The message: “THE ONLY EFFECTIVE WAY TO HEAL BRUISES FROM DOMESTIC VIOLENCE IS TO PACK YOUR THINGS AND LEAVE. IF YOU ARE IN A RISK SITUATION, CALL NOW (158).”

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Wrangler Jeans Prints (Photography)

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Tesco Christmas Campaign recognising Mom's hard (and sometimes taken for granted) work during the holidays. All Digital + POS materials followed the magical book design.

We were briefed to make a concept to win over small businesses in the local Maltese SME sector, while showing how their personal life is intertwined with their own business. The challenge was quite difficult as HSBC Bank had shunned SME's in the past.

This brought us to the idea of dedicating the AV spot to the small businessman/woman, to what is behind their dedication and commitment to their businesses.

The choice for black and white photography was chosen according to the visual style of the ongoing campaign; in the end B&W photos really worked in our favour since the tone brought another layer to the photos and the overall idea.

We teamed up with renowned Maltese & Internationally Acclaimed Photographer: Kurt Arrigo, to bring this concept to life.

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The use of photography from the AV spot was also spread across multiple Social Media Channels.

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Audio Visual Content for Social Media

Product Campaign for Farson’s Ales

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Branded posters for the Maltese Beer, Cisk.

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Interactive Design for Logitech

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Art & Innovation Annual Report Design

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We are surrounded by rules in our reality. In this reality, our nature is to conform, because rules are embedded into our thinking. Unfortunately, this is becoming omnipresent in the Advertising business. We have rules that we can sometimes break, but on a daily basis we must go with the grain to make that Dollar, Euro, Crown...But if “Breakthrough & Innovative” are also in our daily vocabulary, doesn’t that come by bending those rules, and rising above the shortsighted goals? That is why we felt compelled to make an agency print campaign to promote the fact that even in our sometimes “gray” reality, rules can be modified.

So we decided to make these messages as a kind of "manifesto" for which the agency LOWE Prague stands for.
ROLE: Photography, Design & Art Direction

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The signs were printed on canvas and decorated the agency walls. 

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Photography and artwork for the Musician, Adrian T. Bell

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My photos were also featured in Art Magazines around the world.

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