Originally from the United States, Ian has developed a good part of his career as a Creative in Advertising in Europe since 2007. Following his passions and European roots, as well as his curiosity for the unknown, he has worked across diverse markets such as Czech Republic, Poland, Hungary, Slovakia, Germany and Malta, gaining valuable insights in each challenge he has taken on. His adventurous, yet easy going attitude are standout characteristics that has helped him blend in to diverse cultures and various work environments, solving marketing problems both big and small.
With a background in Visual Arts, complimented by studies in Creative Writing/Journalism, as well as extensive experience rolling out ATL/BTL/Digital Campaigns, Ian has a well-rounded command of the crafts and problem solving skills required in today’s agile market.
Quite recently, he resided in Prague, Czech Republic as an Art/Creative Director where he won numerous awards as well as new business. In addition to his success in Advertising, Ian finds time in his busy schedule to explore his passion in Photography, as well as his love for snowboarding, biking...pretty much anything outdoors related.
Notable skills: growth, team leadership, creative direction, client acquisition and retention, brand strategy, art direction, copywriting, photography/retouching/capturing, integrated campaigns, new media, concepting, online media, mobile, branding and identity, online video, integrated media, social media, user experience, viral content, digital innovation.
Notable clients: Wrigley’s, Pepsi, Spotify, Coca Cola, Mars, HSBC Bank, GE Money, SAB Miller-Pilsner Urquell, Tesco Stores, Skoda Auto, Albert, T-Mobile, LG, Vodafone, Unilever, Adobe, Aperol, Allstate Insurance, Amnesty International, Surfrider Foundation.
AWARDS AND ACKNOWLEDGEMENTS
2015: Art Directors Club: 2x Silver: Print & Outdoor, 6x Nominations (Print/Craft/Outdoor
2013: Golden Drum Nomination: Film
PIAF: Nomination: State and Public Institutions
2012: Art Directors Club: Gold: Advertising Campaigns, Bronze: Social Media/Virals
2011: Epica Awards: Silver: Promo Campaigns
Eurobest European Advertising Festival: Nomination: Digital Promo
Golden Drum: Nomination: Interactive Campaigns
2011: PIAF:Nomination: Creating the Media
Art Directors Club: Gold: Direct Marketing
2011: Art Directors Club: Bronze: Online Campaigns
PIAF: Nomination: Audience Engagement
2010: Epica Awards: Silver: Promo/Online
Intercontinental Ad cup: Best of Admaking
2010: Golden Drum: Golden Watch (AD Campaigns), Design and Art Direction
Red Apple (Moscow): Gold: Promo Campaigns
Art Directors Club: Gold: Advertising Campaigns
Art Directors Club: Gold: Interactive
Art Director's Club: Bronze: Advertising Campaigns
PIAF: Gold: Design American Advertising Federation (AAF) - ADDY Awards: Silver: Social Media/Viral
PIAF: Silver: Online Campaigns
Golden Drum: Golden Watch: Nomination
Golden Hammer (Latvia): Gold: TV
Getting to know Ian Adams…(A recent interview/featured work of him in Vamp Magazine 2018)
1. Being quite a globe trekker, where did you first get inspired to start experimenting with photography?
I’ve worked in advertising as a creative for the last 15 years in a few different countries, and photography has always been my creative anchor. That may sound contradictory as the perception of the advertising business is for the most part a creative. But most of the time, if not all the time, we are working in constrained parameter with client briefs, deadlines and rigid demands. So for me, photography was that no-holds-barred type of place I went to escape that and let my ideas go full throttle. I also went through a metamorphosis spiritually which may or may not have been linked living in different place, so photography was in a sense an outlet to help me understand and filter cultural nuances that were completely foreign to me. My photography work reflects that and when I look at my photographs they are like a timeline of my life so far, where ive been and what not.
2. The Vamp team is obsessed with your portfolio of architecture and portraits. Can you tell us a little about how you have managed to nurture 2 very different styles and concepts?
I have always approached photography in a very organic way, so I wasn’t too concerned about keeping one style. I went through different phases from dark and moody, filmic portrait shots, to simpler colourful architectural ones. I think we all change in a sense. I definitely live life on an ebb and flow. I think its important as a photographer to get inspired by your own personal devices and then get immersed in several different projects, so when I get the call to do something different, I’m prepared and ready to jump in.
3. Can you give us a little insight on how you create such sharp compositions?
My world view is quite simplistic, if not a bit naïve, which I hold on to as it probably my greatest creative asset. So, in essence, my style is linked to how I see the world, which is probably true for most artists. I also have a great respect for negative space, which I keep consistent in all of my work, this definitely comes from my advertising and design background. And the sharpness more specifically…I don’t know, even though food analogies are overdone…its like when you eat a very simple dish made from the best quality ingredients, you don’t need a lot of side orders, because that one thing is made so well you don’t want to spoil it…hence my less is more approach, coupled with doing one thing very well, then move on to master the next style or project.
4. What inspires you to pick up your camera?
I love to shoot and get inspired quite easily. There’s so much beauty in the world that we don’t always notice, I sometimes even feel overwhelmed by it. I get frustrated when I see an impromptu scene playing out on the street or a building perfectly lit and I don’t have my camera. I often go back and make a mental note of how I would shoot it if I had the chance again. There are times I have so many ideas for projects, my brain is full of inspiration folders that are badly in need of a backup hard drive. In my head im Woody Allen meets Willy Wonka, but people tell me I come across as quite calm and easy going. Thank god!
5. Having recently moved to Malta, has the island inspired any concepts that you wish to dive into?
Oh man, its amazing here. What a place to capture. I love the simple architectural canvas that Malta has to offer, accentuated by the bright colour tones; a bright towel hanging from a balcony or these very interesting trees that spike up from the landscape are gorgeous. They all blend so well with the muted tones of the architecture. Right now my Instagram is full of those shots and would like to expand that work and combine it with more contemporary fashion shoots. I have a landscape shoot I’m in the early days of preparing for Norway, I am also planning a portrait shoot, more documentary style up close and personal portraits profiling small local business owners. I would defiantly need a collaborator to help me out there…hint hint!
6. What's been your career highlight so far?
My kids. I know that’s not the real answer to the question but they are my driving force. In a sense they are one in the same, my family life and career. Ever since my kids were born into this world, they have been greatest inspiration, my greatest achievement. Which is why I do what I do, breathe the air that I breathe and the utmost source of my happiness. I think that when one finds true happiness, it trickles down to all facets of your life and makes you a more focused person on whatever project or endeavour you take on.
Quick insight into Ian Adams world:
1. Dream person to shoot…
Christian Bale (in his The Machinist role)
2. Current playlist...
Lapalux, Ryuichi Sakamoto, Fugazi
3. Go to Camera for 2017
Canon 5d Mark 3
4. Top travel destination 2017
5. Favourite drink
Raw Spinach, Avocado, Lime in a blender
6. Magazines- print or online?
7. Favourite time to shoot.
8. Favourite subject to shoot…
D. All of the above.
9. Ideal weekend in Malta...
Camping with my wife and kids