sofa. Founder Ian Adams was a Creative Director before he was a Photographer. Which means he spent years on set, standing behind the camera, watching other people do the thing he hadn't yet admitted he wanted to do.

He picked up a camera.

What nobody tells you about picking up a new craft as an adult is how uncomfortable the beginning is. Not discouraging. Just uncomfortable. There's a specific kind of humility required when you're already competent at something else and suddenly you're not. No shortcuts. No reputation to lean on. Just you and the thing you're trying to learn, and the gap between where you are and where you want to be.

Ian stayed in that gap long enough to find out what was on the other side.

AIGA Design Feature - Photography - 2021 

Agave Magazine (cover photo) Vol.2, Issue 3 {Winter 2015} http://www.agavemag.com/blog/agave-magazine-winter-2015  

The Sun (Published for photography) The Sun Magazine Issue 472

Vamp Magazine: Artist/Photography Feature read here

Behance: Featured 2x for Excellence in Photography, Advertising, and Pantone Color. 

Ian spent twenty years in advertising because he believed it could change things. Not just move product, but activate people, shift culture, do work that mattered. That chapter, across global agencies and markets, is the foundation he now uses to help founders build brands that mean something.

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