ABOUT

b. 1986, HK.

Hi! I’m Ian, a Creative passionate about building impactful, value-driven brands.

  • Visionary creative leader with 15+ years of global experience building iconic, enduring brands across lifestyle, tech, travel, and sustainability sectors. I translate complexity into compelling visual narratives and lead teams to do the same. Equally strategic and hands-on, I’ve scaled in-house teams, launched global campaigns, and partnered with founders, CMOs, and agencies across 8 markets. Comfortable in ambiguity, confident in execution, and obsessed with meaningful brand impact.

  • Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo, VW Group, Mercedes, Wrigley’s, Pepsi, Spotify, Coca Cola, Mars, HSBC Bank, Google, GE Money, SAB Miller-Pilsner Urquell, Tesco Stores, Skoda Auto, Renault, Opel, Albert, T-Mobile, LG, Vodafone, Unilever, Activision, Allstate Insurance, Amnesty International, Surfrider Foundation.

  • 8× Art Directors Club (Gold, Silver, Bronze, Nominations)

    5× Golden Drum (incl. Golden Watch, Design & Art Direction)

    4× PIAF (Gold, Silver, Nominations)

    2× Epica Awards (Silver)

    1× Red Apple (Gold)

    1× Intercontinental Ad Cup (Best of Admaking)

    1× Eurobest (Nomination)

    1× Golden Hammer (Gold)

    1× American Advertising Federation (Silver ADDY)

  • growth, value creation, client acquisition and retention, brand design, brand strategy, brand building, generative ai, web design, art direction, copywriting, photography/retouching/capturing, integrated campaigns, new media, ideation, content streaming, online media, mobile, branding and identity, online video, integrated media, social media, user experience, viral content, digital innovation. Item description

  • AIGA Professional Association for Design - A Manager’s Guide to Artificial Intelligence Certification

    AIGA Professional Association for Design - Emerging Technologies CertificationItem description

  • AIGA Design Feature - Photography - 2021 

    Agave Magazine (cover photo) Vol.2, Issue 3 {Winter 2015} http://www.agavemag.com/blog/agave-magazine-winter-2015  

    The Sun (Published for photography) The Sun Magazine Issue 472

    Vamp Magazine: Artist/Photography Feature read here

    Behance: Featured 2x for Excellence in Photography, Advertising, and Pantone Color.