Spotify Playlists.

From late-night bangers to chill study vibes, these playlists aren’t just for listening—they’re for living. Because music isn’t just what you hear; it’s how you feel. Launched in Germany and France, this campaign tapped into what really makes you hit “share”—memes and gifs. Inspired by the humor, relatability, and downright absurdity that lights up your feed, we created a series of lighthearted social videos.