Spotify Playlists.

From late-night bangers to chill study vibes, these playlists aren’t just for listening, they’re for living, and music isn’t just what you hear; it’s how you feel. Launched in Germany and France, this campaign tapped into what really makes you hit “share” - memes and gifs. Inspired by the humor, relatability, and downright absurdity that lights up your feed, we created a series of lighthearted social videos.