Surfrider Foundation – Stop Plastic Pollution.

This initiative highlights the urgent need for collective responsibility in tackling plastic pollution and reinforces the Surfrider Foundation’s ongoing mission to protect and restore the world’s oceans, waves, and beaches. Together, we can stop plastic pollution and preserve the beauty and health of our planet.

We created a powerful series of images and videos designed to confront viewers with the stark reality of plastic’s pervasive impact on our oceans. The project vividly portrays waves and water formed entirely from plastic, presenting a hauntingly beautiful yet deeply unsettling visual representation of the crisis.

Through these visuals, the campaign underscores the alarming truth: plastic is no longer just litter on our shores—it is becoming a part of our marine ecosystems. The creative execution aims to provoke thought and drive action, urging individuals and communities to reduce their reliance on single-use plastics and champion sustainable practices.